The much-anticipated debut of soccer superstar Lionel Messi with his new team, Inter Miami, is generating a frenzy of excitement in South Florida — and could help soccer 'thrive' in U.S.
with his new team, Inter Miami, is generating a frenzy of excitement in South Florida, with soccer fans extending a warm welcome every day leading up to his debut Friday night. Messi, who is Argentinian and regarded as one of the greatest players in soccer history, recently won his first World Cup trophy for his home country.
His decision to play for Inter Miami not only marks a milestone moment for Major League Soccer but also represents a significant partnership for the league's new streaming partner, Apple TV. The team secured the lucrative deal with some creative arrangements, including a cut of the broadcasting uptick for Apple TV subscriptions worldwide and negotiations with Adidas to share a portion of their profits.
The Messi family's familiarity with Miami played a significant role in the decision, as they already had an apartment in the city, making it feel like home, according to Bennett.
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