A model walks the runway sporting jeans with a pre-stained crotch at the Jordanluca fashion show during the Milan Menswear Fall/Winter 2023/2024 on January 14, 2023 in Milan, Italy.
A model walks the runway sporting jeans with a pre-stained crotch at the Jordanluca Milan Menswear Fall/Winter 2023-24 fashion show on Jan. 14, 2023 in Milan, Italy. Would you pay $1,000 for a pair of jeans that look like you had a bathroom accident? Or wear jundies or janties — jeans so short and tight they look like underwear? We hear why trends in denim are having a weird moment, and what that tells us about work, class and style.
Britney Spears, left, and Justin Timberlake arrive clad in denim at the 28th Annual American Music Awards in Los Angeles on Jan. 8, 2001. Until the early 1900s, jeans were solely worn by workers with hard labour-type jobs — until the Hollywood film industry boomed, as did its depiction of denim-clad cowboys from Westerns.
Jeans rose slowly in popularity starting in the early 1920s, before taking over the fashion world in the '60s and '70s. The denim boom came at a time of intense pushback against the status quo, notably with the rise in hippie culture, the U.S. civil rights movement and protests against the Vietnam War. Fashion became a way for young people to express their discontent, and denim specifically became an anti-establishment symbol of the working class, according to McClendon.
Parker says she's seen more surrealism in fashion in the past few years, with pieces like the crotch-stained jeans, which she likens to the dadaism movement of the early 19th century where artists turned to absurd and abstract modes of expression in response to the First World War.
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