LindaYaccarino has stepped into the role earlier than expected, though that's probably because there's much work to be done.
Twitter owner Elon Musk had earlier suggested she’d begin closer to July, so Yaccarino’s early start suggests a sense of urgency about the place.
Related Twitter’s U.S. ad revenue for the five weeks from April 1 to the beginning of May came in at $88 million, down a significant 59% from a year earlier, according to an internal document obtained by the Times. The document also revealed that the social media company has regularly fallen short of its U.S. weekly sales projections by as much as 30%.
Musk will be keen for Yaccarino to use her experience at NBCUniversal to turn things around and boost Twitter’s ad revenue. Assisting her will be Joe Benarroch, who has just arrived from NBCUniversal where he worked under Yaccarino as executive vice president of communications, global advertising, and partnerships.
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