With his psychedelic new album, 'Let's Start Here,' lilyachty has finally created a project he's proud of. 👏 'F-ck any of the albums I dropped before this one,' he tells Billboard ahead of his set at THE STAGE at SXSW. Read his cover story:
“It feels good to know that people in that world received this so well,” says Motown Records vp of A&R Gelareh Rouzbehani. “I think it’s a testament to Yachty going in and saying, ‘F-ck what everyone thinks. I’m going to create something that I’ve always wanted to make — and let us hope the world f-cking loves it.’ ”
“I was always kind of nervous to put out music, but now I’m on some other sh-t,” Yachty says. “It was a lot of self-assessing and being very real about not being happy with where I was musically, knowing I’m better than where I am. Because the sh-t I was making did not add up to the sh-t I listened to.Last spring, Lil Yachty gathered“I remember I got there at night and drove down because this place is like 30 miles outside El Paso,” Coach K says.
Then, weeks later, the album art, tracklist and release date also leaked. “My label made a mistake and sent preorders to Amazon too early, and [the site] posted it,” Yachty says. “So I wasn’t able to do the actual rollout for my album that I wanted to. Nothing was a secret anymore. It was all out. I had a whole plan that I had to cancel.
And according to Yachty, pulling off his show will take superhuman strength: “Because the show has to match the album. It has to be big.” As eager as he was to release, he’s even more antsy to perform it live — but planning a tour, he says, required gauging the reaction to it. “This is so new for me, and to be quite honest with you, the label [didn’t] know how [the album] would do,” he says. “Also, I haven’t dropped an album in like three years.
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