Lil Nas X is adding another endorsement deal to his résumé. The rapper is Crocs’ newest global ambassador.
SZA Embraces Y2K Nostalgia in New Crocs Collaboration With Distressed Denim Details and Flip Phone Jibbitz Charms
The Mega Crush Color Dip Clog is a heightened version of Crocs’ original platform shoe. It features a curved lug sole in a multicolor ombré pattern. Finally, there’s The Crush Slide , a mule platform. Like most Crocs, all of the new styles can be customized with“Lil Nas X and Crocs are the perfect pair, representing bold and unbridled self-expression, and welcoming everyone to truly come as they are,” the brand said.
Lil Nas’ other endorsements include YSL Beauty and Coach. He’s also fronted campaigns for Vitaminwater, Uber Eats and Calvin Klein.Late last year the brand collaborated with Sza on a Y2K-themed collection, which featured denim print versions of Crocs’ Crush Clogs and its plush Cozzzy Sandals. The R&B singer also debuted 2000s-inspired Jibbitz shaped like flip phones, floppy disks and puka shells.
The year 2020 was a banner one for Crocs’ celebrity partnerships. The shoe brand joined forces with Bad Bunny and Justin Bieber to create customized pairs that sold out within minutes.
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