‘Lil Boo Thang’ Creator Paul Russell On Viral Success

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‘Lil Boo Thang’ Creator Paul Russell On Viral Success
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Alex Portée is a senior trending reporter at TODAY Digital and is based in Los Angeles. She has previously published food and culture pieces for Vogue, New York Magazine, Netflix Queue and more.

Feel-good music is something the world could use more of at the moment, and 'Lil Boo Thang' beckons listeners towards a good time. For months the song's chorus has been at the top of social media pages, luring users into shoulder shrug dances and lip-syncs. 'You my lil’ boo thang So, I don’t give a hoot what your dude say / Girl I know, you a lil’ too tame / I be shooting that shot like 2K.

'There are some times where I really connect with that, but I feel like there's also not as much happy music that is coming out now.' Russell says he was so oblivious to the song’s rapid and future popularity that after he posted the clip, he went mini-golfing. 'I looked at my phone and I just had so many things happening. I was like, 'What's going on?'' he explains.

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