Lidl is opening 25 stores in Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Virginia.
As Lidl opened its first stores, neighboring rival grocery chains aggressively dropped prices to compete,
conducted by the University of North Carolina's Kegan-Flagler Business School. This likely impacted Lidl's early performance."We are committed to long-term growth in the United States and always strive to locate in the most convenient locations for our shoppers," said Johannes Fieber, CEO of Lidl US."These new stores are part of the next steps in our US expansion.
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