For the first time, the Liberal Party has managed to outspend the Conservatives in digital ads, according to Meta's Ad Library, spending $75,376 between Nov. 18 and Nov. 24 compared to the Conservatives' $58,237. Despite this success, political strategists doubt the Liberals' ability to sustain this momentum given their smaller budget.
The Liberal Party has surged in its digital ad spending, surpassing the Conservatives in the past month. Despite having a smaller budget, the Liberals have managed to boost their online presence. According to Meta’s Ad Library, the Liberals spent $75,376 on their official Facebook and Instagram pages from Nov. 18 to Nov. 24, compared to the Conservatives’ $58,237. This marks the first time the Liberals have outspent their rivals in digital ads since tracking began.
However, analysts suggest the Liberals will find it challenging to sustain this momentum due to their limited resources
Liberal Party Conservative Party Digital Advertising Political Campaigning Meta Ad Library
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