The content creators are alleging that the site is suppressing their content, subsequently restricting their capacity to sell advertising and reducing their following.
Whether you create content for the platform or simply enjoy the videos of animals skateboarding, it shouldn’t come as a shock that YouTube is the world’s largest video streaming site, averaging at 2 billion monthly viewers. With that level of traffic, the power and influence YouTube has over the creatives, who use its services, is undeniable.
Now, a group of LGBTQ content creators are suing YouTube and its parent company, Google, for discrimination, alleging the site is suppressing their content, subsequently restricting their capacity to sell advertising and reducing their following, reports The Washington Post.
ADVERTISEMENT The Washington Post previously reported that YouTube’s moderators are lenient when enforcing the site’s policies with its most popular creators, yet stringent for those with smaller followings. For example, if a YouTuber is spewing hateful rhetoric but has a large number of subscribers, moderators will supposedly allow that content to remain on the site.
The LGBTQ creators maintain that the site’s algorithms and moderators censor content that includes LGBTQ-related words such as “gay” and “lesbian,” resulting in lost advertising revenue, the primary way a YouTuber can make money from their videos. One YouTuber with 200,000 subscribers claimed in the suit that their average monthly sales went from $6,500 to $300. Other aspects of the lawsuit relate to the growing concern that Google and other large tech companies have too much power.
YouTube may have provided a platform but YouTubers provided the content, making the site what it is today. Thus, it should go without saying that YouTubers are owed transparency as well as uniform conduct policies which will ensure no tolerance for hate speech and fair ad-revenue compensation.
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