It’s time to move beyond movie, standard, and vivid.
The differences between each picture are more obvious in real life when looking at the TV.Setting up a new TV? Ask any videophile or home theater nerd and they’ll probably tell you to set your picture mode to the movie/cinema option and leave it there. Traditionally, this has been the most color accurate option and leans toward a pleasant, warm white balance instead of the cooler temperature that usually accompanies “standard” modes.
Obviously LG will still be offering the tried and true picture settings along with deeper calibration options; your personalized picture mode will appear right alongside those in the settings menu on 2023 LG TVs. So you can easily switch between all of them and see the differences. For now, you can only create one personalized picture mode that applies to everyone using the same TV, but LG told me that it eventually wants to let each user profile make their own.
Until I can thoroughly test one of LG’s new TVs later this year, I can’t say whether Personalized Picture Wizard will actually deliver great results or wind up as just another AI gimmick. But I still find it to be an interesting rethinking of the longstanding, more rigid approach. Home theater enthusiasts might deem it sacrilegious, and if you’re looking for standardized reference white balance and color, obviously this isn’t for you. But remember that the feature is completely optional.
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