Jan. 6: ‘Welcome to the twenties. Let’s hope we survive them.’ Readers debate Donald Trump, U.S. air strikes, Australia’s wildfires, plus other letters to the editor GlobeDebate
: As the Conservative Party of Canada looks for strategies to “reconfigure its identity” in order to win over Liberal voters, it should be clear-eyed about an immutable law of branding: Change takes time, resources and consistency.
Hopefully the next leader will have strong name recognition. This person may embody a progressive conservative vision for Canada, but unless it’s authentically delivered, the platform may be dismissed as a new look with the same taste. Conservatives should focus instead on redefining their core beliefs – or else their competitors will do it for them, as was amply demonstrated during the last election campaign.
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