Brandon Brown just wants to race. Instead, the kind of spotlight he wished would have burned out by now continues to beam right on him.
DAYTONA BEACH, Fla. — Brandon Brown drove into NASCAR’s home track and immediately saw his name everywhere. Banners. Yard signs. T-shirts. Flags waving atop row after row of flashy RVs.At least not completely.
The 28-year-old Brown unwittingly became entangled in this debacle when he won his first career NASCAR race in October in Alabama, and the Talladega Superspeedway crowd chanted “F--- Joe Biden” during Brown’s interview. Brown had been relatively unknown while racing since 2014 in NASCAR’s two developmental series and had never won until Talladega. His euphoria in the aftermath dimmed as the slogan shot from meme to mainstream fodder. Brown largely stayed out of the fray.
Brown drives for underfunded and undermanned Brandonbilt Motorsports team owned by his father, and the big-buck sponsorships that prop up teams in the series have been hard to find. Brown said he was determined not to capitalize on his newfound notoriety until he announced in December a full-season deal with LGBCoin. You know, a crypto coin capitalizing on the “Let’s Go Brandon” craze.
The Original Larry’s Hard Lemonade Brewing Company sponsored Brown on his Talladega car and filmed a celebratory commercial shortly after the win. Vic Reynolds, the company’s co-founder, cut ties with Brown in January in the aftermath of the LGBCoin fallout and wrote, “all money is not good money.” Kevin Raccioppi of Deerfield Beach had an anti-Biden flag and Trump flags flying from his camping spot in the Daytona infield and said he had a new favorite driver. He had never heard of Brown until #LGB became a phenomenon. Could he recognize him?
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