Lego said revenue during the first six months of the year jumped 13%, reaching 31 billion Danish krone, or about $4.65 billion.
The company is seeing strength across its portfolio, especially with Lego Icons and Lego Creator, and through its partnership with Epic Games' Fortnite.
An inflation-fueled sales slump hit the toy industry in the first half of 2024, but one company is gaining market share brick by brick.On Wednesday, "To the extent they traded down last year, they're not trading further down," he said."So that has stabilized. And we see almost all of the growth is actually growth in volume."reported that its net revenue fell 21% between January and the end of June. Mattel is facing tough comparisons from toy sales fueled by"Barbie" in 2023, and Hasbro is still reeling from its divestment of eOne.
However, Lego is not giving up on expansion in China. Christiansen said there is still"long-term potential" in the area.
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