Lego, the Denmark-based toy giant, is joining forces with Blackstone Group and a Canadian pension fund to acquire UK theme park operator Merlin Entertainment for $6 billion. The offer price from th…
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In 2005, Kirkbi had sold Merlin a majority interest in the Legoland parks. Times were leaner then, but in recent recent years, sales of core building-block playsets as well as efforts to maximize the Lego brand in film and TV projects have borne fruit. In 2018, the company’s total revenue rose 4% to $5.5 billion, ahead of Mattel and Hasbro and any other toymaker in the world.
Joe Baratta, Global Head of Private Equity, Blackstone, vowed to support Merlin’s long-term objectives, “which will require significant investment to ensure its long-term success.”
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