LeBron James dedicates new sneaker to younger generation with design help from his sons.
The LeBron XX is the first time that the sneaker is a low-top shoe, which is a direct result of listening to the intended audience.
"Understanding the basketball player of today and the people of today like the lower shoe. They like much lower to the floor. They like a little bit more lighter," James said."I listened to the athletes. I've got two of them in my household, so that was pretty easy. I listened to what they wanted to say. They actually sat in on some of the meetings with me. We all listened to them and we made it happen.
Lebron talks about the impact Bronny, Bryce, and the younger generation had on his new signature 20 shoe. Bronny & Bryce were in some of the meetings giving their input
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