Leaked memo from top PR firm Weber Shandwick reveals guidelines for pitching reporters during the coronavirus
Join BI PrimeA leaked memo sent to all staff at the headquarters of Weber Shandwick, one of the world's biggest PR firms, reveals its media relations strategy for clients and employees during the coronavirus outbreak.
The memo arrived as the virus touched Weber Shandwick directly. Two employees came into contact with someone who had been infected with COVID-19, and another New York staffer later tested positive.The global outbreak of COVID-19, the disease caused by the coronavirus, has dominated news coverage over the past few weeks as people search for information and updates at record levels.
A Weber Shandwick spokesperson did not immediately provide comment for this story. Read the full memo below. Most significantly, the memo warned against sending "tone deaf" pitches for clients, which include Royal Caribbean Cruises, AB InBev, Chevrolet, IBM, and ExxonMobil. : Closely review all potential media pitches and social content for risk, backlash and insensitivity before sending.: Favor actions and stories that address public needs, not just short-term brand goals. Now is the time to be thoughtful, compassionate and patient. For the remainder of this week, we recommend holding non-essential pitching to general news, business, health, tech and some other verticals unless you have an unique expert or can authentically add value to the conversation.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bachelor's Peter Weber Says He Has Plans to Move Out of His Parents' HouseThe pilot is considering moving to New York or Los Angeles, he revealed on Instagram Friday
Read more »
Kanye West and Kim exposed as 'liars' as infamous Taylor Swift phone call leakedKanye West and Taylor Swift's infamous phonecall about his song Famous has been leaked in full
Read more »
BTS Member V Might Have Had His Passport Information Leaked & ARMYs Are Freaking Out.BTS's V may have had his passport information leaked and ARMYs are freaking out. bts_bighit BTSARMY
Read more »
Peter Weber, His Mom Barb, and His Family Have Reportedly Become “Closer Than Ever” While Social DistancingPeter Weber, His Mom Barb, and His Family Have Reportedly Become 'Closer Than Ever' While Social Distancing
Read more »
UK to pay firms not to sack workers over coronavirusBritain's government will pay businesses hit by the coronavirus outbreak no...
Read more »
Colton Underwood Reveals He Tested Positive for CoronavirusIt’s been a rough week for Colton Underwood. The former Bachelor revealed he tested positive for coronavirus — and he's feeling the symptoms.
Read more »