The streetwear brand is opening its first store on the Lower East Side of Manhattan just a year and a half after launching.
brand is opening its first flagship on Saturday at 90 Orchard Street in Manhattan. The 1,000-square-foot store is the brand’s first long-term“We’ve done a bunch of events with our community and our community is obviously growing,” said Le Père founder Ryan Wright. “Every time we did an event, you could feel the electricity with our community. For me, it’s kind of like music — like no matter how good your speakers are, there’s nothing better than seeing your favorite artist live.
“We would be looking in SoHo, NoLIta and Bond Street — we looked at a lot of different places and we noticed that we would come back here to have a drink or go for dinner,” he said. “A lot of events we’ve done, we’ve done down here. We were like, ‘Why are we going up there if actually we want to hang out down here?’ So, we said let’s look for a space in the Lower East Side and this one came up and for us it was the perfect corner.
In addition to its own direct-to-consumer business, Le Père’s retail partners include Neiman Marcus, Ssense and specialty retailers across the globe.
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