Between workers and the Liquor Control Board of Ontario, there have been simmering tensions for decades
The first strike in the LCBO’s history started on Friday. It was perhaps inevitable. There have been simmering tensions for decades. Then the Ford government’s recent changes to the alcohol retail landscape served as the tipping point. We are witnessing a potentially long and nasty existential strike over who sells booze in Ontario .
Meanwhile, the populist government strategy is about increasing access to booze for consumers through privatizing retail while maintaining control over wholesale ensuring some revenue stays in public coffers. That adds further pressure on liquor store workers. If LCBO retail sales decline it can close locations and liquidate the real estate it owns and leases.says he is giving the “little guy” corner store owner a chance to make some money.
Second, the union has an extensive community engagement strategy. The message is that restructuring retail distribution will cost the taxpayer billions in lost revenue and only benefit private corporations. It is a slick multimedia campaign that uses humour and parody to draw attention to Mr. Ford “helping billionaires.” Community engagement also calls for public support online and at pickets, and rallies that will escalate as the strike continues.
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