Although new e-bike start-ups are springing up on a monthly basis, the sector has already settled into a relatively consistent aesthetic, a bit smoother and chunkier than a conventional bike, with inspiration more likely to be drawn from mountain bikes than any other genre.\u00a0\n\n\n\n \n\n\nLayer, Benjamin Hubert\u2019s\u00a0London-based creative agency...
Benjamin Hubert and Layer create a cleanly executed concept for the ultimate city e-bike, prioritising safety, practicality, and usability
Layer, Benjamin Hubert’s London-based creative agency, has watched the market evolve with interest and frustration. As a riposte to the status quo, the studio has created Pendler, a conceptual urban e-bike pitched at commuters, meticulously designed and carefully shaped to be safer, more practical, and better performing that its rivals.
The concept design is based around a U-shaped frame, a thick structural element that gives the bike an instantly recognisable silhouette, as well as being very practical for the on-off nature of urban riding. Although Pendler’s steel frame doesn’t fold, it is still compact – with modest 20in wheels and folding pedals and handlebars to make apartment storage much more practical – as well as being easy to manoeuvre onto public transport where allowed.
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