From viral TikTok songs to symphonies, Laufey is Gen Z’s ticket to making jazz cool again.
Courtesy Gemma WarrenLaufey Lin, a 23-year-old Icelandic musician and songwriter , never dreamed that her music, which she started writing while she was a college student in Boston, would reach as many people as it has.
After the April 2020 release of"Street by Street," her first single, Laufey noticed that people were taking to her music on various streaming platforms. Within a month of its release, the single reached 100 thousand streams. Her takeoff coincided with the rise of TikTok, which was theCourtesy Gemma WarrenNow, at the tail end of 2022, Laufey boasts almost 3 million monthly listeners on.
"When I started working on these projects, I just said, I really want to make sure we reach younger audiences," she told TODAY. Taking the baton from artists like Michael Bublé and Norah Jones, who infused their music with a similar tone of timelessness, Laufey is arguably the first of her generation to succeed in making jazz cool for Gen Z.
And a child of Gen Z, she is. Laufey is active on her social media accounts, especially TikTok and Instagram, which she runs entirely by herself to ensure her messaging remains authentic.
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