While Latin artists and their music have made their way to the top of the charts over the years, many based in Canada say so much more can be done to promote their music at home.
Canadian Latin artists Cruzito, left, Chantel Collado, middle, and Alex Cuba, right, share their experiences in the Canadian music industry.
Then, he began recording reggaeton songs and used blogs and forums to share his work across Latin America. "I was one of the few artists here in Montreal that got signed overseas," said Cruzito. "I got to work with all these artists, I got to tour, I got to do stadiums — I got to do a lot of shows." With this idea in mind, Cruzito, Munoz and Joy Ride decided to create a Latino branch to work with new artists, calling the branch Joy Ride Latino. They fostered new talent, created a platform and helped showcase their talents to Canadian audiences.featuring four Hispanic or Latino artists based in Canada. Happy with its success, they're planning to release another album in collaboration with 12 Canadian artists.Collado is a Bachata singer born and raised in Mississauga, Ont.
She began writing her own music by the age of 15 and eventually fell in love with Bachata. She thought the music genre from the Dominican Republic would be the best way to explore her roots. "I do feel like we could use a little bit more credit for what we do. We're almost forced to leave our country and take our music elsewhere," Collado said. "I feel like there could be some work there [in Canada]."Debi Nova, Alex Cuba, and Raquel Sofía perform onstage during the 21st Annual Latin Grammy Awards held in Miami in 2020.
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