Latin America 2023 EV Sales Report, Part 1: the laggards (Argentina, Perú, Ecuador, Chile, Dominican Republic)
We’re back with our report on EV sales in Latin America! There are some novelties, but, contrary to my expectations, the distance between the laggards and the leaders is actually increasing: this means that the first part of the report will be full of bad news, while the last part will be full of exciting changes.
As a testament to how protectionist the Argentinian market is, the locally produced Tito Corradir absolutely dominated, with 73% market share from 280 units sold. The 4.5kW motor, 8kWh battery mini-car is sold in the local market at a price that ranges from $8,000 to $17,000. Following, yet far behind, was the Ford Mustang Mach-E, with 30 units sold.
Believe me, dear readers, when I tell you that it was a nightmare first to locate and then to analyze the numbers, but after a few hours of work, I finally found the culprit: Nissan. Specifically, the Hybrid Nissan X-Trail … which, for some unfathomable reason, was classified as a BEV starting with the October report. That messed up all the data from then onwards.
Leading the market were BYD and Audi , which together got nearly 50% of sales in the country. It’s possible I may need to revise Ecuador’s numbers once more precise information is published.Of all countries the in this report, Chile comes as the biggest surprise. Chile’s total light vehicle market stood at 313,865 units in 2023, well below the 426,816 units of 2022, placing it in third place in South America . That’s down from second place a year before.In 2023, the market was dominated by Chinese manufacturers, with the SAIC Maxus and Geely’s Maple leading in sales, followed by Kia, BYD, and MG.We finish this first part of our report with the Dominican Republic, which, frankly, does not present much information to work with.
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