Plus, Elon Musk is suing advertisers for boycotting X. He may have a case
Welcome back to Lately, The Globe’s weekly tech newsletter. If you have feedback or just want to say hello to a real-life human,🙅♂️ Elon Musk sues advertisers for boycotting X. He may have a case Shopify reported earnings this week and doused skepticism among investors, driving the stock to its best single-day performances since the company went public in 2015. The Canadian e-commerce platform generatedthat ended June 30, year-over-year increase of 25 per cent.
Musk has frequently lashed out at companies for pulling ads, but this week, the beef was made official. X filed a lawsuit against the World Federation of Advertisers, arguing the coalition violated antitrust laws by co-ordinating with brands to boycott the social media platform. Tech reporter Irene Galeawho say the facts in the case suggest the apparent collective nature of the coalition’s actions may indeed be considered an illegal boycott.
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