Lately: Google’s monopoly, Coca-Cola’s AI backlash and Instagram’s new algorithm reset

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Lately: Google’s monopoly, Coca-Cola’s AI backlash and Instagram’s new algorithm reset
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Plus, Canada approves a Neuralink brain chip trial

Welcome back to Lately, The Globe’s weekly tech newsletter. If you have feedback or just want to say hello to a real-life human,☺️ Give your Instagram algorithm a hard resetFor the past 20 years, Google has dominated the internet, indexing hundreds of billions of web pages and becoming the shorthand for “searching for something online.” The US$2-trillion company chalks this dominance up to savvy business acuity, but the U.S. Justice Department sees it differently: a monopoly.

This summer in a landmark antitrust case, a federal court ruled Google had maintained an illegal monopoly in online search and must break up the company. In the aftermath of the ruling, on Wednesday the government asked a federal judge to force, as well as either sell Android – its smartphone operating system – or prevent Google from making its services mandatory on Android devices. The federal judge will decide which of these remedies to enact by next August.

But now there’s a chance to free your Instagram algorithm from the unwanted content clogging your feeds. Instagram is testing the abilityand retraining the algorithm about the content you’re interested in. Similar to a feature that TikTok rolled out last year, Instagram’s new hard reset function will be available “soon” globally.for a device designed to give paralyzed individuals the ability to use digital devices simply by thinking.

. The bill says that platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram would face fines of up to 50-million Australian dollars for systemic failures to prevent young children from holding accounts. Although the bill has wide political support, child welfare experts have said a ban could be isolating for teens who have already established online connections through social media.

Coca-Cola isn’t the first company to make an AI-generated advertisement – Toys “R” Us faced similar backlash for its ad using OpenAI’s Sora model – but the backlash appears even more fierce with Coke because the original ad was so beloved. For its part, Coca-Cola stands by the ads.

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