Volkswagen’s Beetle received a send-off complete with a mariachi band as the very last one rolled off the production line in Puebla, Mexico
) rolled the last Beetle off the assembly line on Wednesday, the end of the road for a car that ran from Nazi Germany through hippie counterculture but failed to navigate a swerve in consumer tastes toward SUVs.
The Puebla factory, which already produces VW’s Tiguan SUV, will make the Tarek SUV in place of the Beetle starting in late 2020, Volkswagen de Mexico Chief Executive Steffen Reiche said. The bigger vehicles are more popular in the United States, the main export market for the Mexico factory. “Today is the last day. It has been very emotional,” he said. The current design was the third version of the Beetle after two earlier cancellations and revivals of the marque.
With its funky design and inexpensive price, the car became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications.
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