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Langford municipal election signs blanket boulevards ahead of the Oct. 17 vote, boosting business for The Sign Pad as a snap provincial election on Oct. 24 looms.
Signs for the municipal election on Oct. 17 are crowding streets around the capital region, particularly in Langford, where residents like Deborah Watts are paying attention. Watts said she wants to know who is running, calling the signs an important part of the democratic process.
Sign Shops See Surge in Demand
The signs are hard to miss throughout the western community, blanketing public boulevards. Lyle Warren, co-owner of The Sign Pad, which recently moved to a new location in Langford, said business has been frantic for the past two to three weeks. His shop has produced at least three or four thousand signs so far, with Warren and his 12 staff members working long hours printing, sorting and cutting them.
Just as the team caught up to the initial election rush, Premier Eby called a snap election for Oct. 24. Warren said they did not see that coming. Orders for provincial signs have yet to begin rolling in, but he knows they are coming. He expects to produce the same amount of campaign signs for the provincial election as for the municipal one, meaning roadways and intersections are about to get a lot more crowded.
Name Recognition Key in Local Races
Dan Reeves, a political science professor at Camosun College, said that on a municipal level, all candidates, but especially new ones, struggle to attain name recognition. Incumbents have a large advantage in that regard, although it is a delicate dance. Reeves said they feel they cannot leave a space empty because if opponents take that space, they have lost an opportunity.
Reeves said that if you want to gauge greater support for a candidate, do not look at the boulevards but instead at people's private property. He said that is much more indicative of political strength and also has a neighbourhood effect.
Reeves thinks that as signs soon begin rolling out for provincial election candidates, postering for available space for signage is going to become very interesting. Warren said he suspects next week the region will start to be hit with all the other provincial stuff coming in right away. He said his team is prepared and is sure to keep the ink flowing at The Sign Pad in Langford.
Provincial Election Adds to Sign Demand
The combination of the municipal election on Oct. 17 and the snap provincial election on Oct. 24 means an unprecedented demand for campaign signs in the capital region. The Sign Pad, like other sign shops, is bracing for a busy period as candidates at both levels seek visibility. With public spaces filling up, private property could become a key battleground for displaying support.
Reeves noted that the battle for sign space is a sign of political strength. He said that the neighbourhood effect of private property signs can be significant. As the provincial election campaign ramps up, residents can expect to see even more signs appearing on boulevards and lawns across Langford and beyond.
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