The churn is real. Landmark research from UK media consultancy Omdia has found 45% more streaming services were cancelled in the UK in the past 12 months as a number of deep-pocketed players entere…
That injection led to 20% more consumers cancelling their streaming services compared to the previous year.
Unveiling the research at the Connected TV Summit, Omdia Senior Director Maria Rua Aguete said people in the UK are still spending more on streaming services despite the cost-of-living crisis. Omdia said Netflix will have around 260M global subs by then, ahead of Disney+’s circa-240M, although Disney+’s growth will be more rapid.
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