Luxury buyers are a fickle bunch. But Italian luxury brand Lamborghini seems to have figured them out.
Lamborghini just revealed its latest creation — a plug-in hybrid version of its bestselling “super sports SUV,” dubbed the Urus SE. The car may be green, but it's also fast. The Urus SE’s near-800-hp combined power sends the SUV from 0-60 mph in just 3.4 seconds.
Stephan Winkelmann, CEO of Lamborghini, unveils the Urus SE, the first hybrid plug-in version of the Lamborghini Super SUV, during a media event by Volkswagen Group. But one thing is for sure: His customers have accepted hybrids. “ was difficult to be accepted maybe five years ago for a super sports car manufacturer like us,” he said, adding that for now the buyers have “digested” a hybrid future, and they like it.
“We always looked to have something in front of us to be presented better than the promise to the luxury consumer.”Lamborghini’s main rival, Ferrari, has had a bang-up year too. Ferrari reports first quarter earnings on May 7, and is, in essence, the measuring stick that Lamborghini uses to gauge its success.) doesn’t break out the Italian marque’s financial results, there are those that wonder what those numbers could be. And how valuable Lamborghini truly is.
McDonald's missed quarterly profit estimates for the first time in two years as budget-conscious consumers looked past its offers and the Middle East conflict weighed on the burger chain's international sales. Global comparable sales growth slid for the fourth straight quarter to 1.9%, with the company saying consumers turned "more discriminating with every dollar they spend". "Consumer is certainly being very discriminating in how they spend their dollar ...
Stephan Winkelmann Volkswagen Group
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