Lacoste’s Collaboration With Golf le Fleur Draws a Fresh Crowd in Soho

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Lacoste’s Collaboration With Golf le Fleur Draws a Fresh Crowd in Soho
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.Lacoste's collaboration with GOLF le FLEUR draws a fresh crowd in Soho.

, Nike sneakers from Jordans to VaporMaxes, and Supreme caps and crossbody bags, mixed with thrift finds and fast-fashion steals. While many wore variations of blacks, grays, and whites, they said the soft cream and pastels of the Lacoste x Golf le Fleur collaboration felt like a breath of fresh air.

“Me being a Tyler fan, I think [the collection] embodies his new direction,” said Carl Cornelius, a 25-year-old photographer and videographer. “It’s very simple. It’s cool. It’s less vibrant than his other stuff, but it still keeps itGuests were greeted by two models who braved the sweltering heat to sit high on bright umpire chairs on each side of the store’s entrance, piquing the curiosity of passersby.

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