Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
"It won't be long before people are indistinguishable from avatars," said Cameron Ajdari, founder of digital-talent-management firm Currents.from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed.and disclosure of AI-generated content, including ChatGPT-generated text, although it won't mandate its use.
When it comes to virtual influencers and characters, disclosure is even more important, particularly when it becomes"hard to distinguish between the human element and graphics," said Cynthia Ruff, the founder of creator-economy startup Hashtag Pay Me. "We seem to be jumping decades in just weeks, going from 8-bit characters to fully rendered human beings," said Lia Haberman, an influencer-marketing professor at UCLA Extension and marketer."But as AI gets integrated into everything we do online, #PoweredByAI may need to be reimagined to cover the broader use of AI in campaigns and digital work in general.
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