L.A. City Attorney Mike Feuer proposed a law Thursday that would prohibit pregnancy service centers from misleading people about reproductive health services, including abortion, with tactics such as false advertising.
The proposed ordinance, which Feuer sent to the city council Thursday, has not yet been endorsed by a council member but would take effect immediately if passed. It would be enforced by Feuer's office, with fines of $10,000 per violation. It would also allow victims to sue for compensation if they believe they have been misled.
In June, California Attorney General Rob Bonta issued a consumer alert warning of the "limited and potentially misleading nature of the services provided by crisis pregnancy centers." Around 6,200 people are now projected to travel to Los Angeles County each year for abortion care, according to a UCLA study published in June. The study was based on the likelihood that 26 states would ban nearly all abortions after the court's decision.
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