After months of closures, shoppers are looking for sales, socks and Gucci.
This past weekend was something of a re-reopening for retail in the vast city. Although California Gov. Gavin Newsom abruptly allowed on May 26 for in-store shopping to resume after more than two months of it being prohibited due to the coronavirus pandemic, and L.A. city officials quickly followed, the reopening of some retail that followed was very short-lived.
In the next 20 minutes or so, at least half-a-dozen shoppers came out of the shop with one, two, three bags each. People were there to shop, even if other luxury outposts on Rodeo that had managed to open with short notice were still empty. A new mural of men and women killed by police on still-boarded-up shop windows along L.A.’s Hollywood Boulevard on June 15. Chris Pizzello/AP/Shutterstock
Others, even those that experienced damage, are again open for business. Alexander McQueen on Rodeo was open by June 13. Its glass was still missing, replaced by plywood, but what remained of the front door was open, should anyone have wanted to shop. There was a similar shopping vibe to that of Rodeo at other shopping hubs in L.A. over the first weekend of retail’s re-reopening. Certain luxury stores that were open were surprisingly busy, while stores remained quiet.
Other shopping areas of West Hollywood, like Robertson Boulevard, Sunset Boulevard and Melrose, were very quiet over the weekend, with many stores still closed, and those that are open unable to rely on big promotions to get customers back. Nordstrom seems to have taken the most pains to post sufficient signage at its entrances and in store explaining things like its mask-wearing requirement, the sanitizing of sunglasses and accessories, the removal of help-yourself sampling in its beauty department. There are even clear plastic sheets covering all products in beauty aisles directing shoppers to seek an associate for assistance. There were no shoppers in beauty, but if they do show up, it should be clear what the new rules are.
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