Los Angeles-based womenswear designer Heidi Merrick took her show on the road to Ventura County during the weekend. “This place calms me. I become more myself when I’m here.”
took her show on the road during the weekend, choosing to present her first full runway show on Saturday on a rustic plot of land she owns in the wilderness of Ventura County.
, explained that she decided to switch things up as a way of signaling a shift in her business model. Merrick’s spring and summer 2020 collection was noteworthy for another reason too. It was the first in the brand’s 13-year history to include menswear offerings, some pieces modeled by longtime friend John Pearson, who also, it turns out, had a hand in convincing the designer to move into men’s.
“We were at this party, and I was wearing these high-waisted pants and he kept saying, ‘Heidi, your clothes are so classic. You really need to make those for men.’ So I bought this pink palm-tree print I thought would be perfect for a dude’s shirt but then I kept chickening out and only using it for women’s pieces. He kept urging me to do it so I finally decided, ‘OK, it’s time to do men’s.
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