“I have been a fan of Bratz since childhood, and I’ve always wanted my own Bratz doll,” the “Kardashians” star said of the partnership.
For Jasmin Larian — the founder and creative director of both Bratz and fashion brand Cult Gaia — the partnership with Jenner is a “sentimental” one.This marks Bratz’s first-ever celebrity collaboration.“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive,” she gushed.
“Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today.” Bratz art director Chelsea Green added that she and her team have ensured that the figurines “are as authentic and meticulously designed as possible.”
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