Kraft Is Helping Parents “Get It On” With Its New Mac and Cheese Bowls — Yes, You Read That Right!

'Get 'em fed, get 'em to bed, get it on.' 😂

, but Kraft has a different idea for parents, specifically. Its newest ad, focused on its brand-new Macaroni & Cheese Big Bowls, highlights the struggle that is getting alone time with kids in the house.

"Get 'em fed, get 'em to bed, and get it on," is the Valentine's Day-themed slogan for the new Big Bowls. The bowls take just three-and-a-half minutes to cook in the microwave —"Who knew things could get so hot in only three-and-a-half-minutes?" — and contain more noodles and cheesy goodness, presumably so your kids will fill up on their dinner so you and your partner can make time later for . . . dessert.

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