Global packaged food group Kraft Heinz Co will keep baby food line Plasmon and p...
) will keep baby food line Plasmon and plans to leverage its ‘Made in Italy’ credentials to expand the brand abroad, Kraft Heinz Co’s general manager for Italy said.
Earlier this year, the maker of Heinz ketchup explored the possibility of selling Italy-based Plasmon and other labels, as it grappled with write-downs for some of its brands and an investigation into its accounting policies. “The review has shown that Plasmon and the whole baby food business have growth potential to be exploited,” Kraft Heinz General Manager for Italy Felipe Della Negra told Reuters.
The 117-year-old Plasmon sells a range of products including first milk, homogenized baby food, pasta and fruit compote for babies.“We want to export more, banking on the fact that we are an Italian food company and we can guarantee a full disclosure over the ingredients of our baby food products,” Della Negra said in a phone interview.
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