Kourtney Kardashian Says Backlash Over Boohoo Collab 'Is Exactly What I Was Hoping For'

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Kourtney Kardashian Says Backlash Over Boohoo Collab 'Is Exactly What I Was Hoping For'
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'I went back and forth about doing this collection with Boohoo ...' (via toofab)

In a lengthy Instagram post on Tuesday, Kourtney, 43, explained that she expected to be hit with criticism, also admitting that she was"hoping" her collaboration would"make some noise."

The reality star noted that she thought about how the collaboration could raise awareness of how fast fashion has affected the planet"to people who may otherwise have no idea," adding,"I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful."

"I have already seen some of you and will absolutely be reaching out to talk and learn more," she wrote, adding,"I want to help and from my experience so far working with the team I work with at Boohoo, they do too. I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!!"

"When Boohoo first approached me to collaborate on a line, I was concerned about the effects of the fast-fashion industry on our planet," she said in a statement, per."Boohoo responded with excitement and a desire to incorporate sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts."

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