Streaming video may already have won the contest for eyeballs in South Korea, one of the world’s most advanced economies and now one of the most competitive OTT markets. Now, local contender Tving …
Now, local contenderreckons it has many of the tools it needs to unseat Netflix from its hard-earned position as Korea’s top dog streamer.
Consultancy, Media Partners Asia has estimated in contrast that Netflix may have ended 2021 with some six million paying subscribers . Tving, which is backed by, but no longer controlled by it, recently announced that it grew its subscriber total by 60% in 2021. It declined to reveal actual numbers .
Yang says that international interest in Korea TV fare is becoming more sophisticated and likens the process to the popularization of sushi. “In the 1960s and 70s, no one understood why people ate raw fish until the fusion California roll was introduced and became popular. Then, some of the early adopters realized that’s not how the Japanese consume sushi and sought out the authentic experience. Now the sushi that’s popular in Japan is the same as in the U.S.
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