Kontoor Brands CEO talks navigating consumer softness

Kontoor Brands News

Kontoor Brands CEO talks navigating consumer softness
Consumer StaplesScott BaxterConsumers
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Consumers have been dealing with mounting pressure as prices rise due to persistent high inflation. In this challenging environment, Kontoor Brands (KTB) CEO...

emphasizing the growing importance of the consumer staples sector in which Kontoor Brands operates. He expresses confidence in his company's growth, stating he believes that their consumers"have gotten used to our brands at the right price point in the right channels."

We have Scott Baxter, Ceo of Contour brands, Contour Rain, the opening Bell this morning to Herald in its five year anniversary.So joining us at the desk, take it away, Scott.I can't believe it's been five years since the company broke up from the F Corp and just in terms of demand in a moment where consumers are so focused on inflation.Well, we're seeing, you probably saw our last quarter.

So to be in a space like us where we're a consumer staple and you use our product for work and recreation.And also we're at a great price point that's really relevant right now in this marketplace, Scott.Just because you see various pressures in the supply chain?We think that we're in a really, really good position.

So it's things like that from a demand creation standpoint that keep us relevant in the forefront with our consumer. The stock market's bull rally could last another 5 years, but it'll end in a 'spectacular bursting of a bubble,' veteran tech investor Gene Munster says

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Consumer Staples Scott Baxter Consumers Challenging Environment

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