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,” says pop star Kim Petras. “I remember when I first saw RuPaul’s Viva Glam campaign, that really made me feel seen.” And in case you’re skeptical about the lasting effects of a makeup campaign, singer-songwriter Petras was two years old in 1994 when the inaugural Viva Glam campaign, starring RuPaul, came out, and a teenager when she first felt its significance.
Despite often being described as a trailblazer or carrying the mantle of “the first” as her career unfolds, Petras is quick to acknowledge the circumstances and support that made it possible to get here, like organizations that empower, advocate and fight forIn its 30 years, MAC’s Viva Glam lipstick campaigns have given 100 percent of the selling price to organizations that advocate for equality, including decades-long support for those impacted by HIV/AIDS.
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