A report found that Versace has the worst celebrity strategy, and partnering with Kendall Jenner and Hailey Bieber can negatively impact a brand:
Author:Maria BobilaPublish date:Aug 8, 2018It's no surprise that advertisements are heavily relied upon by the fashion and retail industry, which spends the most on advertising dollars per year in the U.S. — $43 billion, or 22 percent, of a total $206 billion in 2017, to be exact.
Spotted found that more than half of the fashion and retail industry's endorsements carry a risk score of 50 or above. As for the riskiest celebrity choice, that spot goes to Kim Kardashian, who lands within the 100th percentile. The report points out Kardashian's "inappropriate public behavior," ranging from the time that North West took a supposedly scandalous photo of her for Instagram to defending Jeffree Star's racist comments.
From Spotted's analysis — which also highlights personality match, consumer approval and audience match — more than 75 percent of all fashion and retail endorsement deals result in low consumer approval. Overall, luxury brands make the weakest choices compared to mass-market labels. "The creative directors of these high-end labels tend to use celebrities as creative 'muses,' even if every indication shows that the celebrity is a poor choice," says Spotted CEO Janet Comenos.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Spotify stock price jumps 15% on Kim Kardashian West podcast - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Spotify stock surges after landing podcast deals with Kim Kardashian, DCSpotify Technology SA shares [S: SPOT] are up more than 12% in Thursday trading amid optimism for a series of podcast deals. The company announced Tuesday that it was partnering with Warner Bros. and DC to create and distribute exclusive narrative podcasts focused on the DC universe. "In addition to producing narratives based on existing characters and franchises from across Warner Bros. and DC, the two entities will also collaborate with Spotify to create new programming from original intellectual property," Spotify said in a blog post. The Wall Street Journal reported late Wednesday that the company had also reached a deal with Kim Kardashian West for a podcast focused on criminal-justice issues. Spotify is deepening its involvement in podcasts and agreed to purchase sports-content brand The Ringer earlier this year in an attempt to build out its sports vertical. Spotify shares are up 86% over the past three months as the S&P 500 has added 30%.
Read more »
Kim Kardashian has a new podcast, you guysKKW is branching out with a Spotify deal for a series all about criminal justice.
Read more »
Kim Kardashian to 'produce and host crime podcast' as she furthers career moveKim Kardashian, 39, is said to be co-hosting and producing a podcast on criminal-justice in a bid to educate fans further as she takes on new career move
Read more »
Kim Kardashian and Kanye West’s Best Fashion Moments of All TimeSee Kim Kardashian and Kanye West’s most iconic fashion moments over the years — pics
Read more »
The Kim Kardashian West-Approved Label Making Club-Ready KnitwearSaudia Islam’s sexy, bodycon pieces are not what you’d expect from a knitwear brand.
Read more »