Reality TV star Kim Kardashian said she's going to change the name of her new 'Kimono' brand venture after causing an uproar and drawing accusations of cultural appropriation.
Kim Kardashian is changing the name of her new shapewear brand after being accused of cultural appropriation.But the reality TV star said Monday that she will announce a new name "soon."
The celebrity, married to rapper Kanye West, faced backlash on the internet last week when she detailed plans for a new business — a shapewear line akin to Spanx called "Kimono," which is meant to be worn under other garments. The brand is supposed to launch "soon," she said, and has been in the works for the past year. Kardashian said West came up with the logo design.
Even the mayor of Japan's former capital city Kyoto, Daisaku Kadokawa, posted a letter to Kardashian on his Facebook page, saying: "I am writing this letter to convey our thoughts on Kimono and ask you to re-consider your decision of using the name Kimono in your trademark." "I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me," she wrote. "When I announced the name of my shapewear line, I did so with the best intentions in mind."
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