.KimKardashian has launched a skin care brand called Skkn by Kim. Get all the details here.
“Followed by millions around the world, Kim is a global icon and aauthority, who is redefining consumer engagement and the direct-to-consumer model,” said Vanessa Reggiardo, general manager for the brand at Coty.
The line will launch exclusively direct-to-consumer on a new platform that will feature “tutorials and educational Kim content encouraging consumers to customize their own bespoke skin-care regimens,” said Reggiardo. Kardashian joins Rihanna, Jennifer Lopez, Alicia Keys, Jessica Alba, Drew Barrymore, Victoria Beckham, Scarlett Johansson and others who have also parlayed robust followings into skin care businesses. The category was particularly attractive to her given her experience with psoriasis, which often results in a rash on the skin.
“What began as a psoriasis diagnosis became the catalyst for my journey of skin care discoveries, inspiring me to learn more about my skin and how to take care of it,” Kardashian continued. “Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings.”
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