The platform banned food advertising, yet many videos viewed by millions of kids continue to showcase candy, soda and packaged snacks, likely affecting kids' food preferences, researchers say.
Child influencers have a huge following on social media. Now a new study from the University of Connecticut's Rudd Center for Food Policy and Health finds these videos are frequently exposing young viewers to junk foods like candy, salty snacks and sugary drinks.Child influencers have a huge following on social media.
Nastya is part of a world of kid influencers, pint-sized social media stars who, like their adult counterparts, create digital content to generate views and engagement among their young followers. They are hugely popular:But a study published this month finds that the YouTube videos these young influencers create frequently showcase junk food, which raises concerns that they are actually influencing kids' food choices in an unhealthy direction.
Fleming-Milici and her colleagues wanted to know what kind of food and drink brands kids see when they watch these videos. So they analyzed hundreds of videos produced by some of the top kid influencers on YouTube. Turns out, food was often a co-star. "Four out of every 10 videos that we viewed had food or beverage branded products, and most common were candy, sweet and salty snacks, sugary drinks and ice cream and branded toppings," she says ofThe study found that about a third of the time, the kids starring in these videos were shown eating junk foods and sugary drinks – those low in nutrition but densely packed with calories.
Often, the foods were woven into storylines. For example, one video – with 23 million views – from the Like Nastya Show features two young girls engaged in a wordless battle over who can bring the least healthy,
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Quacks & Co. Is a Kid's Version of an Already Kid-Friendly Board GameMade with younger players in mind, Quacks & Co. is a new, simplified version of the popular board game The Quacks of Quedlinburg. Is there enough of an audience for this, though? Read keithlaw's review.
Read more »
Justin Timberlake Super Bowl Selfie Kid Ryan McKenna ArrestedRyan McKenna was arrested on three counts of obstruction of an officer, resisting law enforcement official without violence and battery on a law enforcement official.
Read more »
Barry Keoghan to stay in his lane, play youthful murderer Billy The KidBanshees Of Inisherin co-star Keoghan has been working on a historical drama about Billy The Kid for years now
Read more »
Justin Timberlake ‘Selfie Kid’ arrested: Ryan McKenna in mall fightThe viral star was just 13 when he vaulted to fame for his Super moment.
Read more »
The Best Pajamas for Tweens, Because They Aren't Into Little-Kid PJs Any MoreWe've got the perfect picks for tweens who are ready to move past cartoon-character PJs and one-piece numbers.
Read more »
Billy the Kid - Chicago ReaderWilliam Guerrero, the youngest candidate in the Chicago Police District Council race, wants to “bring humanity” back to the table. | ✍️ Ejun Kim
Read more »