Kid Kelly Signs Off From SiriusXM With Open Letter, 'Zero Regrets'
Days after Kid Kelly exited his position as VP of Pop Programming at Sirius XM radio, the radio veteran broke his silence in an open letter, writing he has “zero regrets.”
“After accepting the position to manage the Pop Department, I was instantly laughed at by most of the then industry professionals and ignored by many others. Something I hadn’t experienced since earlier days,” he wrote. “With the exception of close friends, the consensus was I’d ended a profiled career joining the non-entity usually mispronounced ‘Sear-russ’ or ‘Cyrus’ or ‘Cirr-Iss.’
After accepting the position to manage the Pop Department, I was instantly laughed at by most of the then industry professionals and ignored by many others. Something I hadn’t experienced since earlier days. I hounded and at times embarrassed executives into recognizing that their then unknown artists were HUGE HERE!… HOW could they not KNOW??I wasn’t asked to do it but it didn’t seem to be happening, so because of industry tenure, previous positions and knowing most of the top Pop people, I just did… It felt right.
On Hits 1, I’d add select Country, Alt-Rock, Active Rock, Teen-Punk and Euro-Pop, most of which were not then playing on FM Top 40 and also not yet available or coalescing on DSP Pop Playlists. I didn’t invent this mindset, mix or texture but I will unequivocally state that I doggedly stayed focused, maintained intestinal fortitude, stayed disciplined and course corrected a then very confused, slanted and mostly broken format — Mainstream Top 40.
I encouraged and taught the cast of teammates to understand the goal and deliver to the audience. I tried to never be the center of attention or make others feel lesser, bullied, small or secondary. I’d shy away from photo ops.
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