.kickscrew is growing its position in the sneaker industry with its first athlete partnership with trailblazers point guard Dame_Lillard.
The partnership kicked off in August when Kicks Crew and Lillard joined forces to host a surprise giveaway in the athlete’s hometown of Oakland, California. Lillard traveled to Brookfield Park in an ice cream truck and gave away“My community has given me so much throughout my life and career and it makes me feel happy to be able to give back to those people that made me who I am today,” he continued.
Lillard’s role in the partnership entails more community-focused initiatives and advising on product curation. The athlete’s next project with Kicks Crew is working with the company on a curation of sneakers and apparel that’s available through the Kicks Crew app that was launched earlier this year.
, which was led by Gobi Partners, Pacific Century Group and Complex China. With the investment, Kicks Crew has grown by opening offices in Taiwan, Shanghai and South Korea, as well as growing its team in Los Angeles. Yip explained that many of Kicks Crew’s competitors don’t cater to female customers. He stated that 50 percent of the Kicks Crew customer base is comprised of women.
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