If clicks tell the story, reaction to the four auto commercials airing during the Super Bowl ranged from meh to yeah with a devoted dad's wild ride to fetch his baby's binky sparking the most action on auto buying and research site Cars.com.
General Motors Co.'s “Why Not an EV-GM x Netflix” stimulated a 50% jump in traffic on its pages. The commercial featured comic actory Will Ferrell driving GM Evs through a series of scenes from shows and movies streaming on Netflix.
The other Stellantis brand's commercial found few dance partners. The Jeep 4xe “Electric Boogie” featured animals slithering and dancing in concert with the movments of the electric Jeep 4xe to the bopping beats of the “Electric Boogie Woogie.” Cute spot but it only stimulated a 13% increase in traffic on that brand's Cars.com page.
For instance, according to Cars.com data, while Ford Motor Co. didn't advertise at all during the big game its EV page views saw a 118% increase in EV engagement on the site coming from RAM’s “Premature Electrification” ad and a 146% boost on Cars.com during GM’s “Why not an EV?” ad. Oddest of all is the bump Tesla received from other brand's EV spots. The electric car brand saw a 26% increase during Jeep’s “Electric Boogie” and, unrelated to any brand's commercials, a 29% bump when Tesla CEO Elon Musk was shown in the stands.
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