It may pay to be aloof if you're looking for an EV6, as Kia is offering dealers money to get rid of old stock
Kia is giving dealers $1,000 for every 2023 EV6 they sell, and $1,500 for each 2023 EV6 GT they get into a customer's hands. The automaker is also offering dealers $500 for every 2024 EV6 or EV9 they sell. That may not translate to a direct discount for customers, but does give dealers some wiggle room to negotiate with buyers who are on the fence. Kia 's EV sales almost doubled in the first quarter of 2024.
That strategy has faced criticism from dealerships, who argue that it puts them at odds with customers, potentially leading to confusion when salespeople overly push 2023 models. According to CarsDirect , Kia's scheme appears to be more straightforward, lacking steps or quotas. However, just because dealers are being offered a flat $1,500 for every 2023 EV6 GT they get off the lot, that doesn't mean that you should expect a $1,500 discount if you buy one.
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