KFC's Australia branch is in hot water after an ad for one of its products was deemed “sexist.”
Kentucky Fried Chicken’s Australia branch is in hot water after an ad for one of its products was deemed “sexist.”
The ad, which was uploaded to YouTube at the end of December and has been featured on Australian television, has been viewed over a half million times and has caused quite a stir. The Australia-based Collective Shout, which describes itself on its website as a grassroots organization against the objectification of women and the sexualization of girls, has criticized the commercial, claiming it reinforces dangerous tropes.
Following the backlash, KFC Australia released a short statement on Tuesday, apologizing for the commercial. “We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” the statement read. “There was no responsibility taken for the content of the ad,” she tells Yahoo Lifestyle. “No mention of pulling the ad from air, and they have ignored follow up questions about what their intentions are. This is a cowardly response. It is clear that KFC is hoping this will blow over — it will not. We encourage people to vote with their dollar and boycott KFC.”
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