As Democrats ramp up spending for the midterms, there’s an ongoing debate among national party officials, donors and major outside groups over how much time and money to commit to Florida in the wake of the party’s crushing losses there in 2020
Florida state Sen. Annette Taddeo has long been warning her party that they will continue losing ground in Florida if they don’t focus on and improve their Latino outreach immediately. | Wilfredo Lee/AP Photo.
The endorsements are designed to send a larger message to the party: Show up for Florida or Democrats risk losing ground with Hispanic voters. In 2020, Joe Biden lost the state by more than three percentage points. While he won the majority of the Florida Latino vote, Donald Trump made some of his most impressive gains with Latinos there. Late last year, Florida Republicans officially outnumbered Democrats in registered voters for the first time in state history.
“I hadn’t really seen that happen before and that helps solidify this national narrative that investments and resources are better leveraged in other states we narrowly won,” said the operative, who was granted anonymity to speak openly about the party’s Florida troubles. “If Florida donors themselves are not pushing back against the national narrative, it doesn’t give a lot of encouragement or urgency for people to come and invest.
A nonprofit founded by Biden allies, Building Back Together, has also begun to run both English and Spanish-language ads in the state. Last month, the group announced a $1.5 million ad campaign focused on reaching key constituencies, including Latino voters, in battleground states. Of that, the group is spending six figures on targeting Florida Hispanics with ads that are already airing in the state, a spokesperson for Building Back Together said.
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